Driving brand awareness and sales uplift by engaging health-conscious women through a targeted word-of-mouth campaign.
CLIENT
Patroba - Family Bakers
CLIENT OVERVIEW
Patroba is a leading Belgian brand known for its high-quality whole-grain bread, promoting healthy eating and sustainability.
Challenge
Patroba aimed to increase market share, convert new customers, and attract health-conscious women who consume bread daily. The objectives included generating UGC and gathering valuable consumer insights.
Solution & implementation
We co-created a tailored word-of-mouth campaign with Patroba to engage the target audience, gather key consumer data, and drive new customer conversions.
Recruitment
Over 4,000 candidates signed up via our Foodsters social media campaign. We then selected 1,000 women who best aligned with Patroba’s target criteria.
Engagement
Participants shared UGC online and offline, creating buzz. They received discount coupons and were guided to discuss Patroba’s whole-grain bread with others.
Feedback & Conversion
A survey gathered insights on participant preferences, while follow-up communications aimed to convert them into long-term customers.
Product Testing
Participants picked up their products in-store and were guided through a custom chatbot experience to learn about Patroba’s benefits.
Super team, thank you for the good feedback and the perfect follow-up! Biaform Provital Bread, fresh for a super long time and super tasty! It was TOP 😍😍😍😍😍😘
Sophie D.
Experience
They shared experiences online and offline, guided by tailored messages and missions. They also received exclusive promo codes to share with family and friends.
Key results
The campaign increased brand visibility and attracted a new customer base for Patroba, generating valuable consumer insights and a high level of engagement.
2.7K
posts were shared on social media and 782 photos & videos were collected in our photo gallery.
763
surveys were completed, providing insightful feedback.
131K
offline reach through word-of-mouth activities.
Client's testimonials
We at Patroba Family Bakers are very pleased with our collaboration with Foxmango. Their expertise in ambassador campaigns has provided us with valuable consumer insights, beautiful pictures, and opened up a potential new customer base. The team was professional and always available, making the entire process seamless. We highly recommend Foxmango for ambassador campaigns.
Astrid Staes
Customer & Brand Activation Manager, Patroba Family Bakers
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