Converting thousands of owners of capsule coffee machines into new customers through a unique product experience.
CLIENT
Nespresso Belgium
CLIENT OVERVIEW
Nespresso is a pioneer in delivering distinctive coffee experiences.
Challenge
The brand aimed to expand its community by engaging new enthusiasts. Their challenge was to target people who owned a machine compatible with Nespresso capsules but had never been a Nespresso customer.
Our mission was to craft a unique product experience focusing on taste and showcasing Nespresso's commitment to sustainability and innovation in coffee culture.
The end goal was to convert participants and their entourage into new members on the Nespresso website.
Solution & implementation
We co-created a tailored solution with Nespresso to reach a highly specific target and maximize impact.
Recruitment
We launched a highly targeted social media campaign, reaching coffee enthusiasts who owned compatible machines but had never purchased Nespresso capsules.
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Product Testing
Participants received discovery packs and were invited to a Master Class, where a coffee expert shared insights into Nespresso's blends and demonstrated milk-based recipes.
Engagement & Sharing
Participants learned about Nespresso's sustainability efforts and shared their experiences on social media and through word of mouth, driving both online reviews and offline discussions.
Selection
We worked closely with Nespresso to identify and select consumers who had not yet created an account on Nespresso's website, ensuring we reached potential new customers.
I took part in the Nespresso campaign and loved it. I was introduced to a whole new world of coffee. The masterclass was amazing, chatbot was very helpful!
Experience
They were encouraged to share their experiences both online and offline, guided by tailored messages and missions. They also received exclusive promo codes, for them to enjoy and extend special offers to family and friends.
Key results
We succeeded in creating a unique product testing experience that allowed participants and their entourage to fully live Nespresso's #unforgettabletaste.
90%
of ambassadors plan to continue purchasing Nespresso coffee after trying it.
Client's testimonials
We were impressed by Hi Folks' consumer-centered approach and the glowing feedback from their clients, which led us to choose them as our partner.
Throughout our collaboration, their flexibility and reactivity during the campaign exceeded our expectations.
This first experience was not only successful in terms of results, but also in terms of their ability to adapt and respond quickly to our needs.
We extend our gratitude to Hi Folks and look forward to working with them again for more outstanding campaigns.
Fréderik Wautraets
Prospect Onboarding & Subscription Manager at Nespresso
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